How does emBlue help convert leads into customers?

emBlue supports lead conversion by optimizing each stage of the funnel through personalized interactions, automated remarketing, and omnichannel campaigns to drive conversions.

What are the key features of emBlue for improving lead conversion?

Key features include pop-up registration banners, pixel tracking, email design tools, and automated campaigns for cross-selling, upselling, and abandoned cart recovery.

Convert leads into customers

Optimize every stage of the funnel to increase conversions

How to convert leads into customers?

You may have this doubt, because you feel that your conversion rate is not as expected. You probably already collect data from visitors to your website or other channels, but you still don't know how to use it effectively in your marketing or sales strategy.
It is time to overcome this challenge with emBlue

With emBlue, every stage of the funnel is an opportunity to convert!

What is a sales funnel? What stages of the sales funnel to use? The funnel is a tool that allows you to understand the state of your customers and design strategies that guide them through each stage until a sale is made and customer loyalty is achieved. With emBlue, you can interact effectively with your customers at every stage of the funnel through omnichannel engagement. We share with you a list of hacks to achieve this.

Awareness

The user is researching

Start by grabbing the user's attention, show them that you offer what they need to solve their problem.

→ Hack 1:

Use pop-up registration banners for newsletters to learn more about the customers who visit your website from social media campaigns or search engines. They will feed and enrich your database for new campaigns!

Interest and Consideration

They know about you, but are evaluating options

It's time to stand out among the list of brands that also offer what they're looking for. Highlight your strengths and show why you're the best choice. We share with you a list of hacks to achieve it.

→ Hack 2:

Manage the relationship with the customer, unify information to make decisions, and run campaigns through integrated channels with emBlue's omnichannel CRM.

→ Hack 3:

With Pixel Tracking, track the activity of users browsing your website or store and send personalized messages.

→ Hack 4:

With Email Marketing, Drag & Drop, and Tags, design, personalize messages, and enrich leads with valuable content.

→ Hack 5:

Launch last-minute offers as a boost for customers who clicked on the email, with a promotional Pop-Up Banner.

→ Hack 6:

Impress users eager to learn more about your brand with success stories or customer testimonials using a video Pop-Up on your website.

Purchase

About to make a decision

After interacting with the previous channels, the user will enter your website determined to make a purchase. At this point, it's important to create a sense of urgency to avoid missing the opportunity.

→ Hack 7:

Use Countdown Timer Popup as a signal of urgency to encourage your users to hurry up and make a purchase.

→ Hack 8:

With Marketing Automation, automate remarketing campaigns and messages via Email and SMS for cross/up-selling and abandoned cart strategies.

→ Hack 9:

Address concerns during the purchase process with the WhatsApp Pop-Up, increasing the likelihood of conversion for your users.

→ Hack 10:

If the user doesn't go to the checkout button, grab their attention with this Promotion Pop Up before they abandon the cart.

Retention and recommendation

Make sure they are always on your side

The user has already made a purchase, and now the loyalty-building process begins. Take advantage of these emBlue options to communicate how important and valuable they are to your brand:

→ Hack 11:

With Triggers, you can schedule deliveries at specific times or based on certain actions, ensuring ongoing engagement and staying in the customer's thoughts.

→ Hack 12:

Module of Happiness and NPS (Net Promoter Score): Choose the channel through which they interact the most, send them the survey, and learn about their experience with your brand and level of loyalty.