Supletech was using a technology that only allowed it to use one channel for its marketing activities. It also asked for our online commerce experts' assistance in order to identify a CRM solution that would work with its eCommerce and enable it to develop an omnichannel communication strategy with its customers.
We tripled the number of users impacted by our campaigns.
Our website visits increased by 61%, receiving more than 5 million views
Our abandoned cart recovery rate increased to 17%.
Our monthly average of new contacts raised by 60%
Our conversion rate raised by 3.2% as a result of the Pop Ups Banners
"We were able to see our clients more thoroughly thanks to emBlue's CRM solution. Through omnichannel initiatives, we were able to access highly fascinating data and turn it into successful tactics."
Lovro Tomicic, Supletech's CEO
Lovro Tomicic, Supletech's CEO
Supletech had a platform in 2019 that solely let it to email its marketing efforts. Because of this, their marketing efforts had little effect on sales, and they failed to meet the goals they had set for their company.
Supletech chose emBlue's personal assistance to consolidate its online presence through our multiple tools, channels, and features after a year of hard work and few results.
“The initial step in our strategy was to connect their eCommerce with our platform to ensure we could manage their contacts simply, find insights, and launch smart ads that took into account their shopping history, interests, and other factors.”
Angemali Fernandez, Key Account Manager at emBlue
Angemali Fernandez, Key Account Manager at emBlue
Our B2C CRM was utilized week after week by Supletech, to analyze consumer behavior. This made it possible for them to implement targeted strategies and produce hyper-personalized campaigns for welcome greetings, cart recovery from abandoned pages, post-purchase thanks, exclusive offers, and other purposes.
In order to launch limited-time offers, share promotional videos, encourage customers to sign up for our newsletter, and facilitate communication with us via WhatsApp to address any issues that came up during the purchasing process, we strategically placed Pop Up Banners within our eCommerce, as described by Lovro Tomicic.
In contrast, they were able to develop NPS (Net Promoter Score) surveys using our happiness module to see how satisfied their clients were with the brand experience they delivered. They increased their contact base in this way and filled it with useful data for their campaigns
"The integration with emBlue has allowed us to improve the experience for our customers day by day, adapting to their new purchasing dynamics through omnichannel and the enhancement of our digital strategies in an integral way; this has brought us an exponential growth"
Douglas Suárez, eCommerce manager at Supletech
Douglas Suárez, eCommerce manager at Supletech
Supletech reached emBlue with 3 main objectives: increase in his online presence, improvement in its virtual purchasing experience and personalization of its digital strategies. Those objectives were successfully accomplished before the agreed deadline at the very start of the project
Supletech reached more than 5.4 million visitors to their online store in Cyber 2023, double the amount of users that were influenced by their advertising. Additionally, they raised the percentage of abandoned cart recoveries to 17% and improved their monthly average of new contacts by 60%.
Supletech was able to enhance their customer's buying experience by using our B2C CRM to develop data-driven campaigns that connected with their customers' interests and generated communications that really caught their attention. In order to reduce cart abandonment rates during the checkout process, we also made their WhatsApp customer assistance channel more accessible with our Pop Up Banners.
emBlue assigned an eCommerce expert to assist Supletech in creating efficient plans that address their company's needs. By working together with our expert in the execution and subsequent monitoring of their campaigns, Supletech's team was trained in the use of our tools and functions, assuring their success and exceeding their objectives before the deadline.
Supletech was able to take advantage of the optimization between both platforms thanks to the native integration between emBlue and VTEX. This allowed Supletech to expand their contact base, find their most valuable clients, access their purchase histories, and use this information to improve the efficacy of their strategies.
Its mission is to change people's lifestyles based on their health and well-being. Supletech is the top firm in Chile selling high-quality food supplements.
They offer reasonable costs, a team of experts who assist their clients at every step of the way, and all the tools and accessories required to help them reach their objectives.
Industry: Food Supplements
Location: Chile
Current Plan: Enterprise
Products Used:
CRM B2C - Marketing Automation - Onsite
Pixel Tracking - Email Marketing
Happiness Module - Triggers