How does emBlue's Automation module facilitate personalization in customer communications?

emBlue's Automation module facilitates personalization in customer communications through the use of custom triggers called events, configured via web integrations through API. This allows designing dynamic and personalized communication flows for each customer type, based on their activity. Additionally, the module provides performance reports for each flow, allowing optimization based on real behavioral data. The ability to automate and personalize communications ensures that messages are more relevant and effective for customers.

What advantages does emBlue's Quick Campaigner offer for companies managing large volumes of daily sends?

emBlue's Quick Campaigner offers several advantages for companies managing large volumes of daily sends. It automates the sending processes without requiring a technology team, which is ideal for businesses with Business Intelligence integrations and daily transactions, as well as those conducting repetitive tasks or email remarketing. The tool accepts recipient lists in CSV format, allows setting email parameters in XML format, and uses HTML templates, streamlining the process and ensuring quick and efficient sends to large audiences.

How does emBlue's Content Manager help optimize email creation?

emBlue's Content Manager optimizes email creation by linking an external data source (XML) to an HTML template, creating a unique content piece. This systematizes and simplifies the task of assembling HTMLs, allowing companies to focus on email personalization. This feature facilitates the creation of highly segmented and personalized messages, multiplying sending actions and improving communication relevance with specific customer niches. Automating content saves time and resources, enhancing email marketing efficiency.

Marketing Automation | Omnichannel Platform

Marketing Automation Power

Personalization, a unique experience to bond your audience. emBlue helps you build up a real message focused on your customers.

Automation

Automation creates communication steps engaging your customers with flows through Omnichannel, building personalized messages for every stage of the way. An enriching experience that changes the game forever.

Personalize, systematize & simplify
HTML messages creation

emBlue Dynamic Content Manager feature, systematizes & lets you build tailor made messages based on your customers’ interests.Linking your HTML design with different data sources, giving your customers an outstanding experience .

Deliver a Faster Message

emBlue Quick Campaigner feature. Either you need a high volume messages load, a quick connection to other sources, or a faster communication without a tech savvy.

Omnichannel automation

Get higher results creating the right channel combination. Connect with your customers through a real Omnichannel experience, customizing your email, SMS, Text, Push messages.

How a fashion brand, became a leader in e-commerce with a reduce team, reaching out 78% open rate due to segmentation

Koaj became a leader brand in e-commerce, building a closer connection to their customers. emBlue enabled Koaj to identify each customer’s interest & develop individual journeys & messages, that accordingly, achieved this high email open rate.

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