#SuccessStories

Supletech had a platform in 2019 that solely let it to email its marketing efforts. Because of this, their marketing efforts had little effect on sales, and they failed to meet the goals they had set for their company.

Supletech chose emBlue's personal assistance to consolidate its online presence through our multiple tools, channels, and features after a year of hard work and few results.

Strategy approached:

Our B2C CRM was utilized week after week by Supletech, to analyze consumer behavior. This made it possible for them to implement targeted strategies and produce hyper-personalized campaigns for welcome greetings, cart recovery from abandoned pages, post-purchase thanks, exclusive offers, and other purposes.

In order to launch limited-time offers, share promotional videos, encourage customers to sign up for our newsletter, and facilitate communication with us via WhatsApp to address any issues that came up during the purchasing process, we strategically placed Pop Up Banners within our eCommerce, as described by Lovro Tomicic.

In contrast, they were able to develop NPS (Net Promoter Score) surveys using our happiness module to see how satisfied their clients were with the brand experience they delivered. They increased their contact base in this way and filled it with useful data for their campaigns

Supletech reached emBlue with 3 main objectives: increase in his online presence, improvement in its virtual purchasing experience and personalization of its digital strategies. Those objectives were successfully accomplished before the agreed deadline at the very start of the project

Results:

Supletech reached more than 5.4 million visitors to their online store in Cyber 2023, double the amount of users that were influenced by their advertising. Additionally, they raised the percentage of abandoned cart recoveries to 17% and improved their monthly average of new contacts by 60%.

Customers are happier as a result of a better buying experience.

Supletech was able to enhance their customer's buying experience by using our B2C CRM to develop data-driven campaigns that connected with their customers' interests and generated communications that really caught their attention. In order to reduce cart abandonment rates during the checkout process, we also made their WhatsApp customer assistance channel more accessible with our Pop Up Banners.

Results in record time with our professional assistance

emBlue assigned an eCommerce expert to assist Supletech in creating efficient plans that address their company's needs. By working together with our expert in the execution and subsequent monitoring of their campaigns, Supletech's team was trained in the use of our tools and functions, assuring their success and exceeding their objectives before the deadline.

VTEX eCommerce platform native integration

Supletech was able to take advantage of the optimization between both platforms thanks to the native integration between emBlue and VTEX. This allowed Supletech to expand their contact base, find their most valuable clients, access their purchase histories, and use this information to improve the efficacy of their strategies.