#SuccessStories

Before learning about emBlue, Miniso used a platform that limited their email marketing campaigns and prevented them from maintaining a good sending frequency. This meant that communications with its customers were reduced and its email marketing channel did not have the impact it expected on their monthly sales.

With the challenge of increasing the participation of this channel in its results, Miniso needed a platform that would align with its business needs and allow it to send unlimited emails, helping it to implement innovative marketing strategies to increase its conversions.

Proposed strategy:

Thanks to the support of our specialist Manger Canterac and the native integration of our platform with VTEX, Miniso was able to know the activity of its customers and assign them Tags in an automated way, to segment them according to their interests and send them email campaigns with 100% personalized content.

In addition, remarketing strategies were implemented to reduce the abandoned cart rate and automatic email sequences were created, which were activated every time a new Tag was associated with a user, thus reducing Miniso's operational burden.

On the other hand, welcome push notifications were installed and the frequency of emails sent was increased to strengthen the bond with their customers, launch discounts and special promotions and thus increase their chances of conversion.

Results:

Miniso increased its sales by 52% with email marketing campaigns and increased its sending frequency up to 8 times, reaching an opening rate of 64%.

Dedicated specialist team

From day one, an e-commerce specialist assigned by emBlue met with them to guide and train them in the use of our platform, as well as help them define their strategies to ensure that their campaigns achieve the best possible performance.

Automated Dynamic Content (ADC)

Thanks to the technology of our platform´s content management tool, Miniso was able to automate the assembly of its emails, taking into account the behavior of its users. In this way, their messages were personalized with the products they had interacted with, and variables such as stock and prices were taken into account in real time.

Native VTEX Integration

With the native integration between emBlue and VTEX, Miniso was able to implement our tools easily and quickly, taking advantage of the optimization between both platforms to increase the effectiveness of their strategies.

With emBlue’s technology and its team of specialists, we were able to help and develop Miniso´s sales and more ecommerce throughout Latin America and the United States.