#SuccessStories

Venex was experiencing a great increase in demand, but lacked the necessary tools and strategies to take advantage of and further enhance its growth. To capitalize on this situation, her marketing team chose emBlue's personalized support and worked hand in hand with our specialists to implement strategies that would allow the technology reseller to reach its goals faster.

Strategy approached:

First, the simple email campaigns needed to be planned and scheduled by our designated professional. These featured customized content, such as launches, promotions, events, etc., for each of their contact bases based on their interests.

In order to recover users who expressed interest and engaged with the brand in the previous seven, fifteen, and one hundred and twenty day periods, welcome letters were also automated, and remarketing campaigns were launched.

Utilizing Pop-Up Banners to gather new leads during special occasions like Cyber Monday and Hot Sales was also a part of the strategy. Users were thus encouraged to provide their details in order to obtain helpful information about these events and their discounts.

After logging in to Venex's database, users received an automatic welcome email and were assigned to groups based on their behavior. These groups had funnels that had been pre-armed to connect with users' interests and achieve higher rates of click-through and conversion.

Results:

Venex sent more than 500K effective mailings, increased its new contacts by 60% and conversions through its eCommerce by 155%, making email marketing its second best ROI channel.

Better segmentation of their contact base

Venex was able to improve the segmentation of their contact base based on preset factors by using our platform and its tailored solutions. Now that their communications can be personalized, they can send messages that their customers actually desire to receive.

Conversions increased by more than 155%

They were able to raise the conversions of their mailing efforts by more than 155% thanks to the segmentation of their contacts and the customisation of their communications, targeted to the right audience and sent at the right time.

Automated mailings and contact base enrichment

By integrating Pop-Up Banners into their eCommerce and automating their mailings, they were able to grow their prospective clientele and elevate the email channel to rank as their company's second-best return on investment (ROI).

Working collaboratively and closely with eCommerce experts

Our eCommerce specialist assigned to Venex was in charge of assisting and teaching them in using our platform from the first day, as well as helping them develop their strategy and collaborating with them to ensure the greatest performance for their campaigns.