#SuccessStories

PasaLaPágina, one of the most significant digital magazine stands in LATAM, had a huge contact list, of which 191,468 people were not registered to their paid service and had not interacted with any of their email marketing efforts in the previous 90 days.

Strategy approached:

With the support of our specialist Valeria Duarte, PasaLaPágina was able to execute effective email marketing campaigns and establish a sending frequency that did not affect the performance of their sender. This, with the objective of interacting again with the inactive contacts of their base, who were not subscribed to their paid service.

Based on the results obtained, such as OR (Open Rate) and CTR (Click Through Rate), strategic actions were taken to adjust the communication tone of the campaigns and modify the value of the ticket to an amount more in line with what users were looking for. In this way, we were able to increase the subscriptions made during the year-end season.

Of the total of 191,468 inactive users, PasaLaPágina was able to activate 41,298 users. This represents 21.57% of users who interacted with the campaigns sent.

Continuous support

A professional remained with PasaLaPágina at all times, from the preparation of the strategy to the implementation, to make sure that the year-end campaign was carried out according to the scheduled timing and structure.

Mailings focused on results

More than 36K unique recipients were reached, who made 989 clicks on the content of the campaigns. In addition, PasaLaPágina managed to triple the average open rate of its inactive contacts (3%), reaching an Open Rate of 16%, thanks to the sending frequency established by emBlue's specialist.