PasaLaPágina reactivated
21% of its inactive users in less than 3 months thanks to emBlue

PasaLaPágina was looking to increase subscriptions to its paid service. And with the challenge of improving its reach and attracting new users, it approached our specialists to create a Customer Engagement strategy that would allow it to achieve its objectives.

PasaLaPágina PasaLaPágina

+41K users

were reactivated, 21.57% of their inactive contacts were not subscribed to their paid service.

x3 Open Rate

tripled the average open rate of your inactive users.

"Thanks to the permanent accompaniment of emBlue, in a punctual year-end campaign, we managed to triple the average open rate of our inactive contacts, thus increasing the chances of making our base more profitable."

UX/UI expert at PasaLaPagina Juan Cantor

PasaLaPágina, one of the most significant digital magazine stands in LATAM, had a huge contact list, of which 191,468 people were not registered to their paid service and had not interacted with any of their email marketing efforts in the previous 90 days.

Strategy approached:

Valeria Duarte

"We segmented their total base of inactive contacts and filtered out those that were not customers to build a mailing schedule that would allow them to win them back."

Valeria Duarte, Key Account Manager (KAM) at emBlue

Valeria Duarte

Valeria Duarte, Key Account Manager (KAM) at emBlue

With the support of our specialist Valeria Duarte, PasaLaPágina was able to execute effective email marketing campaigns and establish a sending frequency that did not affect the performance of their sender. This, with the objective of interacting again with the inactive contacts of their base, who were not subscribed to their paid service.

Based on the results obtained, such as OR (Open Rate) and CTR (Click Through Rate), strategic actions were taken to adjust the communication tone of the campaigns and modify the value of the ticket to an amount more in line with what users were looking for. In this way, we were able to increase the subscriptions made during the year-end season.


Of the total of 191,468 inactive users, PasaLaPágina was able to activate 41,298 users. This represents 21.57% of users who interacted with the campaigns sent.

Continuous support

A professional remained with PasaLaPágina at all times, from the preparation of the strategy to the implementation, to make sure that the year-end campaign was carried out according to the scheduled timing and structure.

Mailings focused on results

More than 36K unique recipients were reached, who made 989 clicks on the content of the campaigns. In addition, PasaLaPágina managed to triple the average open rate of its inactive contacts (3%), reaching an Open Rate of 16%, thanks to the sending frequency established by emBlue's specialist.

Do you want to be the next success story?


Client description:

PasaLaPágina (Publicaciones Digitales SAS) is the digital magazine stand that offers unlimited access to more than 250 publications and 6,000 editions to read from your mobile or computer. It has recognized titles such as: National Geographic, Muy Interesante, Condorito, Newsweek, Forbes, Axxis, Vea, Computer Hoy, Credencial and Apple Magazine among many others

Industry: Ecommerce and retail

Location: Colombia

Current plan: Professional

Products used:
Onsite - Marketing Automation -
Triggers - Simple Sending - SMS

Do you want to be the next success story?