#SuccessStories

Prior to working with our expertise, GRB was using a platform that, because of its low delivery and open rates, could not suit their goals as a company. Through their email marketing, this led to a low credit recovery rate and a negative return on investment.

Given that they were aiming at a sizable billing sector made up of significant offices and businesses in Brazil, like Ita, Mercado Pago, and Claro, among others, GRB contacted emBlue with the task of turning this channel into a source of high return.

Strategy approached:

Thanks to the support of our specialist Daniele Alcántara, GRB was able to maintain an average click-through rate of 10% in most of its sent campaigns. A figure that stands out in its category, considering that its number of recipients grew more than 200% in only 4 months.

Results:

GRB was able to send over 471,650,030 emails in less than 6 months, maintain a 97% deliverability rate and convert 30% of its monthly sends into recovered credits.

Constant support

From day one, a specialist assigned by emBlue was in charge of training them, understanding their needs and helping them define their strategies, as well as working with them in the implementation to take full advantage of the potential of our platform.

Increased deliverability and openness

They organized their contact list with the help of our specialist, and they varied their mailings by using several sender profiles. By taking these steps, they were able to raise their delivery rate and raise their Sender Scoring, which helped them avoid being flagged as spam.