#SuccessStories

The main need for the El Comercio group was to know each user in detail and to be able to measure in real time the performance of their campaigns. This in order to have an updated and micro-segmented database that could be used to enhance the sending of newsletters.

Strategy approached:

El Comercio's integration with our platform helped identify behavioral trends that were later applied to create dynamic pieces. These sections, which are customized for each business model, are completed automatically depending on internal policies set up by our application.

On the other hand, we were able to measure each campaign's performance in real time and continuously improve it thanks to the strategic guidance of the specialist we assigned.

Our team's ability to adapt to the internal processes and the needs of each business unit of El Comercio made it possible to work as a member of the internal team and not as an external and external company.

El Comercio employs more than just newsletters these days. Additionally, methods like automation, SMS, onsite, and push notifications are used in its business domain.

Results:

Mendoza not only highlights Jet's speed and assertiveness to help them solve any problem or doubt, but also the goals achieved in more than 5 years working together:

Micro Segmentation for much more personalized sendings

They've been able to micro-segment their users more precisely because of the many segmentation possibilities provided by our platform. Sending personalized communications via topical newsletters to persons who are genuinely interested in receiving them has replaced this.

Newsletters achieve an open rate of over 30%

The personalization of the message and the correct segmentation has not only allowed them to filter users with greater precision, but has also contributed to newsletters achieving an open rate of over 30%. On more than one occasion, this percentage has even exceeded 50%.

The sender with the highest rating throughout the entire emBlue platform

The sender ranking of the group's accounts continues to range between 9 and 10, the highest score on our entire platform, thanks to the proper use of the platform and the sending of carefully segmented newsletters.

The appropriate editorial and commercial approach

The editorial and marketing tactics of the newsletters improved the more technical parts. For instance, to enhance the user experience, we worked on optimizing subject lines and templates. The editors in charge of sending the communications were also trained by us.