#SuccessStories

Diarco and Potigian, the most important companies of the Goldfarb Group, had an attractive database but no strategy for it. They relied on emBlue to help them develop their first mailing communications. The challenge was to establish the right strategy for a company that had never before launched a mass email marketing campaign.

Strategy approached:

Although creating an email marketing plan from the start can be difficult for some, our specialist assigned to Diarco saw the opportunity since we could take certain risks that we were confident would pay off.

A thorough examination of their website, landing pages, and site visitor behavior led to the establishment of initiatives including dynamic content strategies, mobile-friendly sites, and information-rich landing pages.

Similarly, duties centered on the execution of mailing campaigns included the use of profiles to classify their clients based on specific traits, the personalization and automation of their communications, and the ongoing assistance of our specialists.

Today, Diarco and Potigian not only use our platform to send their emails, they also take advantage of the support of our specialists when they need it and enhance their digital communications with our solutions.

The Diarco team is grateful to have found a friendly platform that allows them to manage their campaigns on their own, with collaborative communication as well as the results obtained in less than a year of working together.

The website obtained 20,000 visits through the email channel alone

For the first time a strategy was developed for the email marketing channel, and since they started using emBlue's platform, the website managed to reach an average traffic of 20 thousand visitors per month only through mailing.

The bounce rate went from 69% to 30%

In less than a year, our specialists helped Diarco not only to increase visits to internal pages but, at its best, the bounce rate went from 69% to 30%, reducing it by 39%.

Site visits increased from 5,000 to 15,000

Strategic support focused on strategy development, in addition to mailing campaigns, helped Diarco's website visits go from 5,000 to more than 15,000 in less than a year.