#SuccessStories

D8 Austin recently began its transition to an online store, from where it started with a smaller database but with a very active and interested audience in its products.

The challenge was to increase sales not only from the digital channel but also to provide different options to communicate to customers about new products, offers, and availability of their products.

Strategy approached:

Our specialist made possible the integration between Wix and emBlue, providing D8 Austin with a complete communication Hub for their clients; with this, it was possible to set up all the transactional emails, something essential to increase sales on the digital channel.

In addition, they used a retargeting strategy with the customer's contact base resending emails to users who had yet to open the email. This strategy resulted in several attributed sales.

Results:

Before using emBlue, the email channel contributed only 1% of the total sales; nowadays it is 8% and keeps going up.

Abandoned cart recovery increased

Since we implemented the abandoned cart flow, D8 Austin has recovered one in four abandoned carts.

Adding more contacts to the database

Thanks to our Pop-Ups widgets, D8 Austin increased its database monthly with a conversion rate of 2% from traffic.

Personalized support

From day one, our specialist helped D8 Austin to set up the strategies needed to achieve its sales goals and accomplish an effective digital transformation.