Claudia Mills Studio used a mailing provider for over a year, with mixed results, as it was difficult for them to quantify sales through Wix. They wanted to try an alternative platform to obtain better and more precise results in their email marketing campaigns.
Open Rate increase
on an email channel in Wix
CTR increase
Claudia Mills, Founder
Claudia Mills Studio had sent nine campaigns with a different provider in 2022 where sales were not registered in Wix as coming from the email channel. They wanted to increase sales on their email marketing campaigns and get accurate metrics.
They also had creative limitations in their old provider, as they couldn't easily upload HTMLs, and their designs didn't meet their needs. They wanted to approach their audience with a different creative strategy and refresh the overall look of their campaigns.
"Not only did we double the open rate, but we helped them get their first sales using the email channel.”
Ana Mosquera, Account Executive on emBlue
Ana Mosquera, Account Executive on emBlue
Our specialist created a custom design highlighting the upcoming summer's color palettes based on the idea that Claudia Mills Studio is a brand representing color and texture. The design improved the CTAs and used clear typographies and appropriately sized images.
In addition, we used a retargeting strategy with the customer's contact base to resend emails to users who had not initially opened the email. This strategy resulted in several attributed sales.
The first email sale was through emBlue.
One of the issues with their old provider was that they couldn't reach quantifiable sales. However, this scenario improved by migrating their strategies to emBlue.
Since they changed their email marketing campaign to emBlue, we have helped them double the open rate(OR) and improve the clicks.
The partnership between Claudia Mills Studio and our specialists increased sales by 100% during their free trial of our platform.
We provide our customers with impactful, creative, and strategic solutions needed in this type of campaign.
Claudia Mills Studio is a small production rug weaving company that adapts traditional craft techniques to contemporary aesthetics, striking a balance between color and texture. The studio is led by Claudia Mills, a weaver with three decades of experience creating textiles.
Industry:
Crafts and Design
Location: Philadelphia, USA
Plan: Freemium
Used products: Email marketing - Remarketing