Claudia Mills
doubled eCommerce
sales using emBlue

Claudia Mills Studio used a mailing provider for over a year, with mixed results, as it was difficult for them to quantify sales through Wix. They wanted to try an alternative platform to obtain better and more precise results in their email marketing campaigns.

Assist Card Assist Card


Open Rate increase

First registered sale

on an email channel in Wix


CTR increase

“We wanted to try something new to get better results.”

Claudia Mills, Founder

Claudia Mills Studio had sent nine campaigns with a different provider in 2022 where sales were not registered in Wix as coming from the email channel. They wanted to increase sales on their email marketing campaigns and get accurate metrics.

They also had creative limitations in their old provider, as they couldn't easily upload HTMLs, and their designs didn't meet their needs. They wanted to approach their audience with a different creative strategy and refresh the overall look of their campaigns.


Ana Mosquera

"Not only did we double the open rate, but we helped them get their first sales using the email channel.”

Ana Mosquera, Account Executive on emBlue

Ana Mosquera

Ana Mosquera, Account Executive on emBlue

Our specialist created a custom design highlighting the upcoming summer's color palettes based on the idea that Claudia Mills Studio is a brand representing color and texture. The design improved the CTAs and used clear typographies and appropriately sized images.

In addition, we used a retargeting strategy with the customer's contact base to resend emails to users who had not initially opened the email. This strategy resulted in several attributed sales.



The first email sale was through emBlue.
One of the issues with their old provider was that they couldn't reach quantifiable sales. However, this scenario improved by migrating their strategies to emBlue.

We doubled the open rate and improved the clicks

Since they changed their email marketing campaign to emBlue, we have helped them double the open rate(OR) and improve the clicks.

Sales increased by 100%

The partnership between Claudia Mills Studio and our specialists increased sales by 100% during their free trial of our platform.

Our constant support adds more than just technological tools

We provide our customers with impactful, creative, and strategic solutions needed in this type of campaign.

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Customer description:

Claudia Mills Studio is a small production rug weaving company that adapts traditional craft techniques to contemporary aesthetics, striking a balance between color and texture. The studio is led by Claudia Mills, a weaver with three decades of experience creating textiles.

Crafts and Design

Location: Philadelphia, USA

Plan: Freemium

Used products: Email marketing - Remarketing

¿Do you want to be the next success story?